Hi Sk8terz !
My name is Rafy and I am currently writing a thesis for my last year on school benches!
I am french and I skate since I am kid, I decided to do my thesis on this topic, more precisely on the arrival of Nike in the skateboard market. In my work I try to analyze how Nike has adopted the codes of skateboarding culture to be legitimate in the midst of "core skate" brands like Vans or Santa Cruz.
Currently, I am trying to trace the history of the brand looking for ads (old and new) and pictures of the clothing line since the creation of SB (trace the evolution of the clothing line proposed by SB could be perfect!). So if you have archives (video / magazine ads, posters) or old Nike SB pieces (t-shirt, shoes ...) I'd love to see them in order to see what they look like!
Also, if the subject inspires you and you want to share your experience with Nike SB (first contact with the brand, first item bought, what SB represents for you) I'll be happy to read you
Thanks in advance !
Have a nice day
Rafy
Comments
BUT - pros were skating Nike basketball shoes in the 80's. It wasn't until Airwalk came in and ripped off the Jordan 1 did the game really change. Before that, you skated Vans, Converse, or Nike basketball shoes.
The Jordan 1 and Dunk are still 2 of the greatest shoes ever made, for skating or otherwise. And they are still pumping them out for skaters.
To sorta un-hijack this thread, I remember people skating in Nikes and other basketball shoes in the early 90's. It wasn't until some Thrasher magazines and catalogs made their way into our hands that we picked up on some of the counter culture and what skaters were "supposed" to wear. After that it was all Etnies, DC, etc. I was out of it before Nike launched SB, but I liked my Nike Airs a lot in my early days.